The Network Effect | FleetWorks Blog

July 24, 2026

The Network Effect

partnershipSONARmarket data

Live market data in every AI conversation. With FleetWorks + SONAR, brokers and carriers bring pricing and booking tools into one conversation to cover loads with reliable rates, faster than ever.

With FleetWorks + SONAR brokers and carriers are able to bring pricing and booking tools into one conversation to start covering loads with reliable rates and known brokers and carriers faster than ever before.

Move faster than your competition

Even with a truck in hand, brokers are spending time navigating various pricing, capacity, and internal tools to book a load.

With FleetWorks + SONAR, we're enabling brokers and carriers to close the loop faster than the competition. The right rate gets finalized faster, a known and vetted carrier is chosen, and the load moves more seamlessly. People can get back to building relationships and solving complex problems.

Stop posting. Start booking.

FleetWorks knows where carriers want to go. SONAR knows what the market is doing. Brokers know what needs to get moving and how to fix critical issues. Together, we are creating a new way of doing business, informing both ends by industry with leading, real-time, market data.

Real-time market insight improves outcomes

Step 01 — A trained agent works the load

When a load becomes available in the broker's TMS, FleetWorks AI agents get to work. In this tight market our agents handle inbound carrier calls and emails. With 28,000+ carriers actively covering their trucks on FleetWorks, our agents also know which carrier is most likely to cover the load. By default, every carrier is vetted against your rules first.

Step 02 — The agent negotiates on market

Negotiation works with SONAR's lane-level spot rate and market indices to inform a competitive bookable price. SONAR's data is then compared to the broker's configured min/max guardrails. FleetWorks agents share with carriers what the market looks like in real time, so everyone spends less time on bids that won't win.

Step 03 — Out-of-guardrail escalations

If conditions fall outside of your rules, we hand it off to your team. Escalations include conversation history, and the SONAR context is already attached. This process keeps human teams available to do the most impactful work for their business.

Availability

Live now for all FleetWorks carriers.

For brokers who are both FleetWorks and SONAR customers, activation is automatic.

Protecting brokers post Montgomery: Every decision is on the record

Every AI decision leaves an audit trail. Carrier vetting decisions, pricing decisions, and carrier quality are recorded within the conversation. If you're a broker bullet-proofing your compliance workflows, this ensures every decision is recorded and justified.

FleetWorks out and about

Aug 3 — FleetWorks on What The Truck?!

Live on FreightWaves' flagship show, talking through what the partnership changes on the floor.

Aug 13 · 2PM ET — The Network Effect: Stop Posting, Start Covering

Live webinar with SONAR, including a live demo. Hosted by SONAR on On24.

SONAR is a product of FreightWaves. Used with permission.

See it on your lanes

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